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Lesson 12 of 20

Long content in your own voice

A long text reads as AI-written when it contains nothing only you could have put there: a case, a number of yours, an uncomfortable opinion.

You work in blocks, prune what is padding, and run a final test before publishing.

Unit 3 · Ideas, content and data Part of the full course
7 min · 10 steps · beginner level

What you will be able to do afterwards

  • Write long pieces that sound like you and not like nobody.
  • Recognise the tells of a text nobody edited.
  • Prune the waffle without losing the argument.

What is inside

The 10 steps of the lesson, in order. Each one works on a phone and marks itself.

  1. Make it sound like you wrote it
  2. What only you can add
  3. Unedited text signals
  4. An article in sections
  5. Pruning
  6. True or false
  7. Your long text brief
  8. The order that works
  9. Problem and fix
  10. The final test
This lesson is part of the full course

It opens alongside the other 17 paid lessons, with lifetime access.

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The other lessons in this unit

Ideas, content and data: Beyond email: marketing, texts in your voice, weekly planning, spreadsheets and images.

11 Marketing ideas and copy Twenty ideas inspired by your real customers, so you can pick two. 13 Organise tasks and your week Turn your to-do pile into a plan that fits your week. 14 Spreadsheets and simple data The formula you don’t know, and why you should never ask for the answer. 15 Images with AI How to describe in layers, know the limits, and not pass off fakes as real.

Before and after

11 Previous lesson Marketing ideas and copy Twenty ideas inspired by your real customers, so you can pick two. 13 Next lesson Organise tasks and your week Turn your to-do pile into a plan that fits your week.

See the full syllabus

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