Marketing ideas and copy
Ideas that work do not come from asking for "social media ideas". They come from the questions your actual customers keep asking you.
You generate twenty, throw out eighteen on your own judgement, and turn the two survivors into copy you can publish.
What you will be able to do afterwards
- Mine your real customers for ideas instead of generic lists.
- Cut fast on your judgement rather than the AI’s taste.
- Turn one idea into several pieces without repeating yourself.
What is inside
The 10 steps of the lesson, in order. Each one works on a phone and marks itself.
- Plenty of ideas, but only you decide
- Where good ideas come from
- Ideas that aren’t one-size-fits-all
- From a customer question to three pieces of content
- Before you hit publish
- True or false
- Your idea session
- From idea to published text
- Each piece, its own brief
- The line you can't let slip through
It opens alongside the other 17 paid lessons, with lifetime access.
€39 later €59 launch price · one-off payment
This is not a discount on an earlier price: €39 is the launch price and €59 is what it will cost once the launch ends.
Get the full course for €39One-off payment, VAT included. The first 3 lessons stay free.
The other lessons in this unit
Ideas, content and data: Beyond email: marketing, texts in your voice, weekly planning, spreadsheets and images.